Master Thesis in Economics: The Critical Success Factors in the Global Consumer Microprocessor Market: The Case of Intel vs. AMD examined
Master Thesis in Economics: The Critical Success Factors in the Global Consumer Microprocessor Market: The Case of Intel vs. AMD examined
The researcher defines success with reference to the semi‐conductor industry as the positive progress made by a company in creating sustainable competitive advantage even if immediate profits are not realized. Critical success can then be defined as the factors of success that a company should prioritize in order to proceed in a constructive direction. With the critical success factors defined, the researcher determined that a mixed‐method survey instrument would be used encompassing both qualit