Master Thesis in Economics: The case of French SMEs in the wine Industry going to ASEAN countries
Master Thesis in Economics: The case of French SMEs in the wine Industry going to ASEAN countries
Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide. In a first time, to understand why SMEs int