Master Thesis in Economics: How to manage the multicultural sales teams
Master Thesis in Economics: How to manage the multicultural sales teams
The purpose of this dissertation is to an swer the question of how to manage the multicultural sales teams in interdependent environment to get competitive advantage. In order to answer this question, research was undertaken to analyse various factors that influence the team performance both positively and negatively. The other objective of this research is to identify the key factors and competencies that will increase participation, energy and produc tivity in multicultural teams. Once these o