Master Thesis in Economics: Employer Branding - The matching crisis and the bigger picture
Master Thesis in Economics: Employer Branding - The matching crisis and the bigger picture
The literature reviewed provides a concise outline to the concept of employer branding including branding, the corporate brand and the internal brand, corporate culture, organisational attractiveness and reputation as well as service quality. The thesis is descriptive and uses a qualitative, inductive approach. The strategy chosen for this thesis was a single case study that uses the Hotel Palais Hansen K empinski as its object of study. A mono-method of semi-structured interviews was undertaken