Master Thesis in Economics: Adoption of cloud computing by SME's in emerging markets (Brazil)
Master Thesis in Economics: Adoption of cloud computing by SME's in emerging markets (Brazil)
This dissertation is based on the study and evaluation of SMEs using Salesforce.com services and its adoption framework in Brazil. For this study 170 Salesforce.com users from different SMEs organizations, were surveyed, a number of quantitative measurements were performed to provide a better understanding of some of the adoption aspects. The main conclusion from this study shows for a better adoption companies should use these solutions as part of a strategic effort for the organization. The pr