Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 15 - Joseph R. Dominick
Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 15 - Joseph R. Dominick
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.