Lecture Special events: Creating and sustaining a new world for celebration (7th edition): Chapter 7 - Joe Goldblatt
Lecture Special events: Creating and sustaining a new world for celebration (7th edition): Chapter 7 - Joe Goldblatt
Chapter 7 - Marketing and integrated communications technology. In this chapter, the learning objectives are: Conduct event-marketing research, develop an integrated marketing program, use the five ps of event marketing, incorporate both internal and external marketing programs, develop retail marketing events,...