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Introduction to Business and Management Research
Samuel Kwadwo Frimpong (PhD)
Outline presentation
o Definition of o Attributes of
Research
Research
o Types of Research
o Business and Management Research o Research Process
o Writing a research proposal o Guidelines for writing a good
research/project work
What is research?
It is defined as something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge (Saunders & Lewis, 2007)
Simply, it is a systematic inquiry into a question or unsolved problem to arrive at justifiable answer or conclusion
What research is not
• Not mere information gathering • Not transportation of facts
• Not reassembling and recording facts or information without interpretation
• Not a catchword to get attention
Attributes of research
• Involves some degree of originality
• Involves careful collection, organisation and articulation of what is already known about the problems and what is yet to be known
• A structured processes and procedures - replicable
• Involves rigorous application of logic and objectivity
• Based on observable experience or empirical evidence
• Demands accurate observation and description
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