Lecture Organizational strategies for the 21st century - Chapter 1
Lecture Organizational strategies for the 21st century - Chapter 1
Chapter 1 - Strategic management and strategic competitiveness. The contents of this chapter include all of the following: Nature of competition, I/O model of above-average returns (AAR), resource-based model of AAR strategic vision and mission, stakeholders, strategic leaders, the strategic management process, what is performance?