Lecture Managerial economics (8e): Chapter 4 - Samuelson, Marks
Lecture Managerial economics (8e): Chapter 4 - Samuelson, Marks
Chapter 4 - Estimating and forecasting demand. This chapter is organized as follows. We begin by examining sources of information that provide data for forecasts. These include consumer interviews and surveys, controlled market studies, and uncontrolled market data. Next, we explore regression analysis, a statistical method widely used in demand estimation. Finally, we consider a number of important forecasting methods.