Lecture Managerial economics (8e): Chapter 10 - Samuelson, Marks
Lecture Managerial economics (8e): Chapter 10 - Samuelson, Marks
Chapter 10 - Game theory and competitive strategy. In this context, we could just as well call our approach strategic profit analysis. Nonetheless, the more general term, game theory, remains apt. This name emphasizes the kind of logical analysis evident in games of pure strategy - chess, poker, even war games.