Lecture Educational administration: Theory, research, and practice (9/e): Chapter 12 - Wayne K. Hoy, Cecil G. Miskel

Chapter 12 Communication in Schools W. K. Hoy © 2003, 2008, 2011 McGraw­Hill/Irwin © 2013 McGraw­Hill Companies. All Rights Reserved. Communication in Schools Four Caveats for Educational Administrators • Communication is difficult to isolate from other administrative processes. • Not all school problems involve miscommunication. • Communication reveals, hides, and eliminates problems. • Communication is a process that evokes action but is far from the substance of good administration. W. K. Hoy © 2003, 2008, 2011 12­2 Communication in Schools Key Terms – Communication – sharing ideas or attitudes in ways that produce a degree of understanding between two or more people. – Message – the verbal or non-verbal cues or symbols that each communicator conveys. – Channel – the vehicle, medium, or form in which a message travels. – Sender – the person or generalized source sending a message – Receiver – the destination of the message or the individual or deciphers it. – Transmission – the actual sending and receiving of messages through designated channels or media. – Encoding – using cognitive structures and processes to convert the intended message into symbolic form by the sender. – Decoding – using cognitive structures and processes to retranslate the message by the receiver. – Feedback – the message sent in response to the initial message; information that enables corrections (Ch. 1). – Communication effects – the outcomes of the message exchange process. W. K. Hoy © 2003, 2008, 2011 12­3 Communication in Schools General Model of Communication Sender (source, speaker, communicator) Encoding Message In Channel Decoding Receiver (reader, listener, communicator) Feedback W. K. Hoy © 2003, 2008, 2011 12­4 Communication in Schools One-way communication • Unilateral - initiated by the sender and terminated by the receiver – Common examples in schools • Classroom lecture • Exhortation by the principal • PA announcements • Administrative directive – Advantages • Emphasizes the skills of the sender and encourages administrators and teachers to think through, accurately articulate, and provide clarity to their ideas • Imply strong linkages between communication behavior and action W. K. Hoy © 2003, 2008, 2011 12­5 ... - tailieumienphi.vn