Xem mẫu
1
CHAPTER SIX
DATA
BUSINESS INTELLIGENCE
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
2
CHAPTER OVERVIEW
SECTION 6.1 – Data, Information, Databases • The Business Benefits of High-Quality Information
• Storing Information Using a Relational Database Management System
• Using a Relational Database for Business Advantages • Driving Websites with Data
SECTION 6.2 – Business Intelligence • The Business Benefits of Data Warehousing
• Performing Business Analysis with Data Marts
• Uncovering Trends and Patterns with Data Mining • Supporting Decisions with Business Intelligence
3
SECTION 6.1
DATA, INFORMATION, AND DATABASES
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
4
LEARNING OUTCOMES
1. Explain the four primary traits that determine the value of information
2. Describe a database, a database management system, and the relational database model
3. Identify the business advantages of a relational database
4. Explain the business benefits of a data-driven website
5
THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION
Information is everywhere in an organization
Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions
Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing
...
- tailieumienphi.vn
nguon tai.lieu . vn