Lecture Brand management - Lecture 2: Customer - Based Brand Equity and Brand Postioning
Lecture Brand management - Lecture 2: Customer - Based Brand Equity and Brand Postioning
Lecture Brand management - Lecture 2: Customer - Based Brand Equity and Brand Postioning, after studying this section will help you understand: Define customer-based brand equity; Explain brand knowledge; Identify the four components of brand positioning; Explain brand mantra and how it should be developed.