Introducing Hollywood’s Best Customers

Introducing Hollywood’s Best Customers Vuze User vs. General Internet: Comparative Data Presentation to: June 2, 2009 CONFIDENTIAL AND PROPRIETARY Copyright 2009 by Frank N. Magid Associates, Inc. Any duplication, reproduction or usage of this document or any portion thereof without the written consent of the firm is prohibited. Demographics: Vuze Users Skew Single, Male, Fully Employed, With No Children. Vuze User General Internet Male Single Full-time Job 85% 50% 53% 33% 55% 51% Spending Power: Vuze audience skews slightly younger than the General Internet, but still has an equal share of high income households: 17% Vuze HH Income > $100K No Children 48% 69% Methodology  Vuze User U.S. national intercept sample of men and women, N=693  General Internet U.S. national sample of men and women, N=606  All respondents were required to be 18-44 years of age and access the Internet at least once a week  Margin of error +/- 4.1% on total sample comparisons at 95 percent confidence level 1 © 2009 Frank N. Magid Associates, Inc. Spending Power: Vuze users are Hollywood`s best customers. Avg # Movies Consumed / Year (Vuze vs. General Internet) Vuze User Attended In Theater General Internet 8 6 vs. General Internet +34% 9 Rented For Fee 7 +34% 16 Purchased On DVD 13 +24% They purchase more movie tickets, DVDs, and rentals than average Internet users. 2 © 2009 Frank N. Magid Associates, Inc. Q. In the past 12 months, approximately how many full-length feature movies, if any, have you…? Spending Power: Vuze users are early adopters building the connected living room of the future. Vuze User Television Own an HDTV General Internet 65% 60% Computer New in last 12 months 28% 38% Bigger Screen (>20") More Expensive (>$2,000) 29% 6% 20% 8% Devices Next Gen Game Console 63% 56% Home Theater 39% 53% Smartphone 28% 41% Blu Ray DVD Player 35% 27% 3 Media Center PC 9% 31% They spend on HDTVs, newer and more expensive computers with bigger screens, and the latest tech devices. Q. Whichof the following technology products do you own? Select all that apply. Q. Whenwas the computer you primarily use to connect to the Internet purchased? Q. What was the total price of the computer (including hard drive, monitor, keyboard, mouse, operating system software, etc.) you primarily use to connect to the © 2009 Frank N. Magid Associates, Inc. Q. What is the size of the screen for the computer monitor you primarily use to connect to the Internet (diagonal measurement in inches)? If you use more than one monitor at a time indicate the size of the largest screen. Time Spent Bad news for liveTV– good news for online distribution: Vuze users are spending a lot of time in front of their HDTVs… but they`re watching more than just TV. Vuze Users are leading the way to multi-platform consumption Vuze User General Internet Report watching less "live" TV Weekly hours spent watching TV Weekly hours spent on Internet Watch downloaded video (Daily) 21% 40% 13%s 18%s 23hrs 33hrs 16% 50% Watch streaming video on computer (Daily) Watch streaming video on TV (Daily) 22% 43% 12% 20% They spend more time watching online video - on both their computer and their TV. 4 Q.How often are you watching the following in comparison to a year ago? Q.During a typical week, Sunday-Saturday, approximately how many hours per week do you spend using the Internet with a computer – not including email? Q.How often, if ever, do you do the following Internet activities? © 2009 Frank N. Magid Associates, Inc. ... - tailieumienphi.vn