EVENT MANAGEMENT HANDBOOK

EVENT MANAGEMENT HANDBOOK 1 Background This handbook has been developed by a team of staff from partner institutions including Varna Free University “Chernorizets Hrabar” VFU (Bulgaria), Fundacion Universidad Empresa Region De Murcia (FUERM), Spain, Klaipeda Business and Technology College (KBTC), Lithuania and Liverpool John Moores University, United Kingdom. Each has taken advice and guidance from both academic and industrial bodies in the development of such. The handbook assists with the updating and development of staff involved in the Organisation, Planning and Implementation of Events. Authors: Asta Beloviene is a Dean of Business Faculty has great experience in management of education process, communication between different levels of training and social partners. Remigijus Kinderis is a Lecturer of Tourism Administration Department, Director of the hotel “Pajuris “ in Klaipeda, author of various tourism feasibility studies and projects. Phil Williamson (FHEA, MSc Events, Cert Ed, DMS, BA) is a Senior Lecturer in Events Management. 12 years experience of delivering to undergraduate, postgraduate, industry. Phil’s practitioner experience was with leading UK commercial event organisations. Tilcho Ivanov (Prof. Dr is a Professor in Branch Economics and Management and Economic Analysis at the University of National and World Economy and Varna Free University “Chernorizets Hrabar”. He has more than 30 years of experience in different economic sectors. Carmen Anton Ortin is part of the staff of Fundación Universidad Empresa Region of Murcia (FUERM). She is graduated in Marketing, public relations in companies and international commerce. 12 years professional experience in event management and planning. 2 3 Content Introduction Chapter 1. Events Planning Models 1.1 Event Definition 1.2 Event Models and the Management of the Events Process 1.3 Key Points on Planning 1.4 Convention, Conference Organizing Reading list Useful links Chapter 2. Successful Strategies 2.1 Process of Strategy Making 2.2 Strategy Contents 2.3 Targets of the Event Reading list: Useful links: Chapter 3.Event Marketing 3. 1 Marketing Environment 3.2 Event Marketing Mix 3. 3 Marketing strategy Reading list Useful links Chapter 4. Logistics 4.1 Logistics Definition 4.2 Logistics Model 4.3 Logistics Management 4.4 Logistic Organization 4.5 Coordination of Logistic Operations 4.6 Criteria for Logistic Decision Making Evaluation Reading list: Useful links: Chapter 5. Financing 5.1 Introduction 5.2 Budget 5.3 Income and Financing Reading list: 4 Useful links: Chapter 6. Health, Safety and Risk Assessment 6.1 Risk Assessment - The 5 Steps 6.2 Hazard Categories 6.3 The Risk Assessment Form 6.4 Key Definitions 6.5 Organizing 6.6 Measuring Performance Reading list: Useful links: Chapter 7. Monitoring and Evaluation 7.1 Event Evaluation Process 7.2 Hard and Soft Criteria Reading list: Useful links: 5 ... - tailieumienphi.vn