Casa Domina Retirement Villa Business Plan - Small Business Management 42.360

Casa Domina Retirement Villa Business Plan Small Business Management 42.360 Submitted to Prof. J.Callahan and Prof. B.Firestone Carleton University Michele Cooper 261536 Sara Domina 195662 Tina Terpstra 233696 December 8, 2000 Casa Domina Retirement Villa TABLE OF CONTENTS I. Summary………………………………………………1 II. Company Description…………………………………2 III. Industry/Market Analysis………………………….…8 IV. The Target Market……………………………………9 V. Competition and Competitive Advantages…………..12 VI. Marketing Plan ……………………………………….16 VII. Operations Plan……………………………………….18 VIII. Implementation Schedule…………………………….19 IX. Critical Risks and Assumptions…………..20 X. Long Term Development and Exit Plan… 22 XI. Financial Data and Projections……………………….23 XII. Appendix A: Pro Forma Cash Flow Statement (quarterly) Pro Forma Cash Flow (monthly) Pro Forma Income Statement Break Even Analysis Pro Forma Balance Sheet Bank Loan Casa Domina Retirement Villa I. Summary As the population of seniors continues to grow at an exponential rate, the retirement residence market presents unlimited opportunities. Casa Domina has noticed this opportunity and has decided to focus on a niche in this market. The demand today for a luxury retirement residence is so great that these residences continuously have waiting lists. Once established, their advertising becomes almost obsolete because they constantly have individuals waiting for available rooms. There is a lack of luxury retirement living within Norwood and the surrounding areas. With a strong marketing plan, sound implementation schedule and a focus on long term development as well as customer care, Casa Domina is in a viable position to not only provide a service to the surrounding communities but to make a profit while doing so. The unique aspect of Casa Domina is its size, with only 15 residents, a cozy environment provides the residents with a sense of being part of a family. Not only will Casa Domina be a luxury residence, but its location is the key. Casa Domina Retirement Villa, is located on over 100 acres of land which offers its residents a peaceful retreat to a country haven. Forests, streams and fields present a quiet backdrop to elite country living at Casa Domina. Each resident is catered to and treated like a member of a unique family, for life has just begun at Casa Domina. 1 Key Elements The following key elements will establish Casa Domina as a profitable retirement residence in the Peterborough market: ã Location: quiet, serene country living, close to several towns ã Individual attention and treatment due to only 15 residents ã 24 hour superior care, owner is Registered Nurse ã All the luxuries of life are provided ã Residents can furnish their own room, allowing them to feel at home ã Daily activities and programs with an emphasis on living life to the fullest II. Company Description Casa Domina Retirement Villa, will be located just minutes from Norwood, Ontario on the Terpstra’s 140 acre property and it will be owned and operated by George and Linda Terpstra (705) 639-5527, via e-mail casadomina@hotmail.com. Operating as a corporation this small luxury villa will specialize in offering high quality service to each of its 15 residents. 2 The Owner’s contributed capital in the amount of $200,000 will be contributed to the start up costs. A grant from the Government of Canada in the amount of $12,000 will also finance start up costs. A bank loan in the amount of $611,000, has been arranged with Mr. Jim Marshall of the Bank of Nova Scotia to finance 100% of the renovation expenses. The loan will be used during the first year of operations with a repayment schedule for 15 years. Mr. & Mrs. Terpstra will be the co-owners and managers of Casa Domina. They will be bringing 25 years of small business management experience to Casa Domina as they have just sold their business Terpstra Broilers Inc. Mr. Terpstra will be able to do all maintenance activities; snow clearing, lawn mowing, small household repairs, etc. Mrs. Terpstra will be able to handle all the accounting for Casa Domina, as she has had extensive experience in this area with Terpstra Broilers Inc. Casa Domina will be hiring the following personnel: - 3 aides for housekeeping and nursing care - 1 Activity Coordinator - 3 Chefs Service The service that the Terpstra’s propose to offer is a private senior’s residence. Casa Domina would be a small facility housing no more than 15 residents at one time. Each resident would enjoy his or her own luxury suite equipped with a large private bathroom, bedroom and sitting area. All meals and snacks would be made fresh daily by the 3 ... - tailieumienphi.vn