An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam
An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam
The paper An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam reviews existing studies of trust in e-commerce then proposes an integrative model to measure antecedents of trust in e-commerce websites. The context of e-commerce in Vietnam is also discussed to propose some implications for future research.