Advertising American values and way of life: Public diplomacy and american companies’ ads in China
Advertising American values and way of life: Public diplomacy and american companies’ ads in China
other countries’ consumers and advertise American culture values and way of life. By analyzing American movie trailers, car ads and commercials of fast food chains, this essay wants to present how American companies exert their influence in the field of public diplomacy and transform abstract soft power of culture values and way of life into tangible and visible forces.