Advertisements are boring

Advertisements are boring, unless and often misleading “Advertisements are boring, unless and often misleading.” How far do you agree with this opinion? In our present world of consumerism, advertisements are very much the norm because manufacturers have to attract us to their products, which they do not want and we do not need. Everywhere we go advertisements loom before us on billboards, leap out at us from magazines and newspapers, whiz a lingering impression on the mind. Advertisement jingles hail us every morning over the radio and through the day, and we watch consumer products come alive on television, singing and dancing to promote themselves. Are they boring? Generally not, but there are exceptions, of course. Take for instance the Pepsi-Cola advertisement on television, “starring” Lionel Ritchie and a host of dancing youths; exuberant excited, bubbling and fizzling with life and energy. With its foot-tapping beats and delightful visual effects, one requires a great deal of self- control to sit still and not dance along. Or consider the advertisement with that famous line, “When a man you’ve never met before suddenly gives you flowers, that’s Impulse.” Yes, the advertisement for the body-spray, Impulse. The whole idea of a man absorbed in his daily routine being suddenly roused out of it by a whiff of Impulse and then going through a series of impulsive actions to compliment the lady wearing it, is romantic and endearing to most women. This combined with the light, tinkling piano accompaniment and soft-focus filming makes the advertisement an attractive one. Then we have the newspaper and magazine advertisements, in vibrant color, interesting graphics and witty slogans. Take a look at most cosmetic advertisements like Maybelline or Cover girl, where the page is attractively splashed with the newest colors the manufacturer has come up with a pretty, lively girl caught in mid-laughter. Therefore, advertisements today are generally interesting due to the visual and sound effects made possible y advanced technology in the various mediums of print, sound and film, and a little imagination, especially when rival companies try their best to attract consumers and so try to advertise better. Are they useless? Not necessarily. In many ways advertisements help to keep the cost of most publications low so that we can afford them quite easily. This applies in the case of our daily newspaper “The Straits Times”, the Sunday “Asia Magazine”, the popular “Readers Digest” and especially the publication we are all familiar with, our respective school magazines. The advertisers pay to advertise and this payment subsidizes publishing cost so ... - tailieumienphi.vn