Re-Visioning Television

Half title page to come from Cover designer. Do not use this! Re-visioning television Research on the policy, strategy and models for the sustainable development of community television in South Africa Title page to come from Cover designer. Do not use this! Re-visioning television Research on the policy, strategy and models for the sustainable development of community television in South Africa By Adrian Hadland, Mike Aldridge and Joshua Ogada Compiled by the Society, Culture and Identity Research Programme of the Human Sciences Research Council Published by HSRC Press Private Bag X9182, Cape Town, 8000, South Africa www.hsrcpress.ac.za © 2006 Human Sciences Research Council First published 2006 All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. ISBN 0-7969-2160-1 Copy editing by Laurie Rose-Innes Cover design by Jenny Frost and Jacob Erasmus Cover photograph by Christine Nachmann. Mural by The Lines of Attitude Team: www.falko1.co.za, www.faith47.com, www.mode2.org, www.dreph.com and Phiks. Print management by Compress Distributed in Africa by Blue Weaver PO Box 30370, Tokai, Cape Town, 7966, South Africa Tel: +27 (0) 21 701 4477 Fax: +27 (0) 21 701 7302 email: orders@blueweaver.co.za www.oneworldbooks.com Distributed in Europe and the United Kingdom by Eurospan Distribution Services (EDS) 3 Henrietta Street, Covent Garden, London, WC2E 8LU, United Kingdom Tel: +44 (0) 20 7240 0856 Fax: +44 (0) 20 7379 0609 email: orders@edspubs.co.uk www.eurospangroup.com/bookstore Distributed in North America by Independent Publishers Group (IPG) Order Department, 814 North Franklin Street, Chicago, IL 60610, USA Call toll-free: (800) 888 4741 All other enquiries: +1 (312) 337 0747 Fax: +1 (312) 337 5985 email: frontdesk@ipgbook.com www.ipgbook.com CONTENTS List of tables and figures vi Acknowledgements viii Preface ix Executive summary xi Acronyms and abbreviations xiii Chapter 1 Introduction to community television 1 Chapter 2 Regulatory overview 15 Chapter 3 Lessons from community radio 37 Chapter 4 CTV in South Africa today 43 Chapter 5 Partnerships 67 Chapter 6 Signal distribution 97 Chapter 7 Production 103 Chapter 8 Programming 125 Chapter 9 Audience research 141 Chapter 10 Rural CTV 145 Chapter 11 Future technical directions for CTV 153 Chapter 12 Business models 165 Chapter 13 Conclusion 185 Chapter 14 Appendix A Appendix B Glossary References Case study: CTV Cape Town business model 187 Local CTV scoping report: technical parameters — University of Cape Town 203 Local CTV scoping report: technical parameters — University of the Western Cape 206 209 213 ... - tailieumienphi.vn