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PRAISE FOR POWER SALES WRITING
“A valuable tool to enhance our writing and sales effectiveness skills. This book should be in every school and business.”
—Howard Putnam, author of The Winds of Turbulence and former CEO of Southwest Airlines
“Sue Hershkowitz-Coore’s latest book, Power Sales Writing, is a basic, down-to-earth, easy read that will help anyone improve their writing and communication skills. Sue’s delightful personality is evident in this valuable reference tool.”
—John H. Schnatter, CEO, Papa John’s Pizza
“I’ve been training sales professionals for more than twenty years, and this is the best book I’ve ever read on effective sales writing.”
—Brian Tracy, bestselling author, Goals!
“Business success is becoming more dependent on the ability to differentiate and sell your company (and yourself) through your writing skills. The hands-on messages in Power Sales Writing are crit-ical to winning in today’s fast-paced global economy.”
—Roger Dow, Senior Vice President, Global and Field Sales, Marriott International, Inc.
“This book will teach you to write better and faster.” —Fred Shea, Vice President-Sales Operations,
Hyatt Hotels Corporation
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