Lecture Hotel management and operations (5th Edition): Chapter 1.4 - Michael J. O'Fallon, Denney G. Rutherford
Lecture Hotel management and operations (5th Edition): Chapter 1.4 - Michael J. O'Fallon, Denney G. Rutherford
On-line pricing: An analysis of hotel-company practices. T he importance of electronic hotel-distribution routes has grown substantially in recent years. According to statistics quoted in the Horwath Worldwide Hotel Industry Studies, direct reservations fell from approximately 39 percent in 19% to 33 percent in 1999, with the shift in sales going almost exclusively to electronic channels.’ While hotels continue to make extensive use of travel-agent-oriented global distribution systems (GDSs), co