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Chapter 10
Qualitative Methods in Health and Human Performance
Qualitative Methods
Qualitative research is an umbrella concept covering several forms of inquiry that focus on understanding and explain meaning of a social phenomena
Data Collection Methods
Quantitative Qualitative
– Objective – Numeric
– Statistical analysis – Large Ns
– Structured data collection
– Table/graphs to display
results
– Subjective
– Nonnumerical
– Nonstatistical analysis – Small Ns
– Open ended data collection
– Narrative for results
Qualitative Methods
Eight characteristics of qualitative research – Takes place in the natural setting: travel to sites – Researcher is the primary method of data
collection
» Observation » Interview
» Documents » Audiovisual
Qualitative Methods
Characteristic continued:
– Emergent rather than tightly prefigured – Based upon interpretation
» Hermeneutics: deciphering meaning
– Views social phenomena holistically
– Qualitative researchers reflect and are explicitly regarding personal assumptions and values
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