Ebook Sport and Corporate Nationalisms: Part 1

Sport and Corporate Nationalisms Sport Commerce and Culture Series ISSN: 1741-0916 Editor: David L. Andrews, University of Maryland The impact of sporting issues on culture and commerce both locally and globally is huge. However, the power and pervasiveness of this billion dollar industry has yet to be analyzed deeply. Sports issues shape the economy, the media and even our lifestyle choices, ultimately playing an unquestionable role in our psychology. This series examines the sociological significance of the sports industry and the sporting world on contemporary cultures around the world. SPORT COMMERCE AND CULTURE Sport and Corporate Nationalisms Edited by Michael L. Silk, David L. Andrews and C.L. Cole Oxford • New York First published in 2005 by Berg Editorial offices: 1st Floor, Angel Court, 81 St Clements Street, Oxford OX4 1AW, UK 175 Fifth Avenue, New York, NY 10010, USA © Michael L. Silk, David L. Andrews and C.L. Cole 2005 All rights reserved. No part of this publication may be reproduced in any form or by any means without the written permission of Berg. Berg is the imprint of Oxford International Publishers Ltd. Library of Congress Cataloging-in-Publication Data Sport and corporate nationalisms / edited by Michael L. Silk, David L. Andrews and C.L. Cole. — 1st ed. p. cm. — (Sport, commerce and culture) Includes bibliographical references and index. ISBN 1-85973-794-3 (cloth : alk. paper) — ISBN 1-85973-799-4 (pbk. : alk. paper) 1. Nationalism and sports. 2. Corporate sponsorship. 3. Sports — Marketing. 4. Sports — Economic aspects. I. Silk, Michael L. II. Andrews, David L., 1962- III. Cole, C. L. IV. Series. GV706.34.S617 2004 306.4’83—dc22 2004023158 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. ISBN 1 85973 794 3 (hardback) ISBN 1 85973 799 4 (paperback) Typeset by JS Typesetting Ltd, Porthcawl, Mid Glamorgan Printed in the United Kingdom by Biddles Ltd, King’s Lynn www.bergpublishers.com Contents Notes on Contributors vii List of Tables and Figures xi 1 Corporate Nationalism(s): The Spatial Dimensions of Sporting Capital Michael L. Silk (University of Maryland), David L. Andrews (University of Maryland) and C.L. Cole (University of Illinois) 1 2 Making it Local? National Basketball Association Expansion and English Basketball Subcultures Mark Falcous (University of Otago) and Joseph Maguire (Loughborough University) 13 3 The Making of the Global Sports Economy: ISL, Adidas and the Rise of the Corporate Player in World Sport Alan Tomlinson (University of Brighton) 35 4 Sport, Tribes and Technology: The New Zealand All Blacks Haka and the Politics of Identity Steven J. Jackson and Brendan Hokowhitu (University of Otago) 67 5 Marketing Generosity: The Avon Worldwide Fund for Women’s Health and the Reinvention of Global Corporate Citizenship Samantha King (Queens University) 83 6 All-American Girls? Corporatizing National Identity and Cultural Citizenship with/in the WUSA Michael D. Giardina (University of Illinois) and Jennifer L. Metz (Northern Illinois University) 109 v ... - tailieumienphi.vn