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Lecture Crafting and executing strategy (15/e): Chapter 3 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 3 - Evaluating a company’s external environment. After studying this chapter you will be able: to gain command of the basic concepts and analytical tools widely used to diagnose a company’s industry and competitive conditions; to become adept in recognizing the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak;...

25 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Crafting and executing strategy (15/e): Chapter 2 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 2 - Leading the process of crafting and executing strategy. Learning objectives of this chapter include: Grasp why it is critical for company managers to think long and hard about where a company needs to head and why, understand the importance of setting both strategic and financial objectives,...

24 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Crafting and executing strategy (15/e): Chapter 1 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 1 - What is strategy and why is it important? In this chapter students will be able to: Understand the role of business strategies in moving a company in the intended direction, growing its business, and improving its financial and market performance; develop an awareness of the four most reliablestrategic approaches for setting a company apart from rivals and winning a sustainable competitive advantage;...

14 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business (4/e): Chapter 16 - Ferrell, Hirt, Ferrell

Chapter 16 - Financial management and securities markets. Learning objectives of this chapter include: Define current assets and describe some common methods of managing them, identify some sources of short-term financing (current liabilities), summarize the importance of long-term assets and capital budgeting, specify how companies finance their operations and fixed assets with long-term liabilities, particularly bonds,...

15 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business (4/e): Chapter 15 - Ferrell, Hirt, Ferrell

Chapter 15 - Money and the financial system. This chapter include objectives: Define money, its functions, and its characteristics; describe various types of money; specify how the federal reserve board manages the money supply and regulates the american banking system; compare and contrast commercial banks, savings and loan associations, credit unions, and mutual savings banks;...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 14 - Ferrell, Hirt, Ferrell

Chapter 14 - Accounting and financial statements. Learning objectives of this chapter include: Define accounting and describe the different uses of accounting information, demonstrate the accounting process, decipher the various components of an income statement in order to evaluate a firm's bottom line,...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 13 - Ferrell, Hirt, Ferrell

Chapter 13 - Digital marketing and social networking. Define digital media and digital marketing and recognize their increasing value in strategic planning, demonstrate the role of digital marketing and social networking in today’s business environment, show how digital media affects the marketing mix,....

15 trang | Lượt xem: 3 | Lượt tải: 0

Lecture Business (4/e): Chapter 12 - Ferrell, Hirt, Ferrell

Chapter 12 - Dimensions of marketing strategy. Learning objectives of this chapter include: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 11 - Ferrell, Hirt, Ferrell

Chapter 11 - Customer-driven marketing. This chapter include objectives: Define marketing and describe the exchange process; specify the functions of marketing; explain the marketing concept and its implications for developing marketing strategies; examine the development of a marketing strategy, including market segmentation and marketing mix;...

15 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business (4/e): Chapter 10 - Ferrell, Hirt, Ferrell

Chapter 10 - Managing human resources. Learning objectives of this chapter include: Define human resources management and explain its significance; summarize the processes of recruiting and selecting human resources for a company; discuss how workers are trained and their performance appraised; identify the types of turnover companies may experience, and explain why turnover is an important issue;...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 9 - Ferrell, Hirt, Ferrell

Chapter 9 - Motivating the workforce. This chapter include objectives: Define human relations and determine why its study is important, summarize early studies that laid the groundwork for understanding employee motivation, compare and contrast the human-relations theories of Abraham Maslow and Frederick Herzberg,...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 8 - Ferrell, Hirt, Ferrell

Chapter 8 - Managing service and manufacturing operations. Learning objectives of this chapter include: Define operations management and differentiate between operations and manufacturing, explain how operations management differs in manufacturing and service firms, describe the elements involved in planning and designing an operations system, specify some techniques managers may use to manage the logistics of transforming inputs into finished products.

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 7 - Ferrell, Hirt, Ferrell

Chapter 7 - Organization, teamwork, and communication. This chapter include objectives: Define organizational structure and relate how organizational structures develop, describe how specialization and departmentalization help an organization achieve its goals, distinguish between groups and teams and identify the types of groups that exist in organizations, determine how organizations assign responsibility for tasks and delegate authority.

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 6 - Ferrell, Hirt, Ferrell

Chapter 6 - The nature of management. This chapter include objectives: Define management and explain its role in the achievement of organizational objectives, describe the major functions of management, distinguish among three levels of management and the concerns of managers at each level, specify the skills managers need in order to be successful, summarize the systematic approach to decision making used by many business managers, recommend a new strategy to revive a struggling business.

15 trang | Lượt xem: 0 | Lượt tải: 0

Lecture Business (4/e): Chapter 5 - Ferrell, Hirt, Ferrell

Chapter 5 - Small business, entrepreneurship, and franchising. This chapter include objectives: Define entrepreneurship and small business, investigate the importance of small business in the U.S. economy and why certain fields attract small business, specify the advantages of small-business ownership, summarize the disadvantages of small-business ownership and analyze why many small businesses fail,...

15 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Business (4/e): Chapter 4 - Ferrell, Hirt, Ferrell

Chapter 4 - Options for organizing business. Learning objectives of this chapter include: Define and examine the advantages and disadvantages of the sole proprietorship form of organization; identify three types of partnership and evaluate the advantages and disadvantages of the partnership form of organization; describe the corporate form of organization and cite the advantages and disadvantages of corporations; define and debate the advantages and disadvantages of mergers, acquisitions, and leveraged buyouts.

15 trang | Lượt xem: 0 | Lượt tải: 0

Lecture Business (4/e): Chapter 3 - Ferrell, Hirt, Ferrell

Chapter 3 - Business in a borderless world. Learning objectives of this chapter include: Explore some of the factors within the international trade environment that influence business; investigate some of the economic, legal-political, social, cultural, and technological barriers to international business; specify some of the agreements, alliances, and organizations that may encourage trade across international boundaries; summarize the different levels of organizational involvement in international trade.

15 trang | Lượt xem: 0 | Lượt tải: 0

Lecture Business (4/e): Chapter 2 - Ferrell, Hirt, Ferrell

Chapter 2 - Business ethics and social responsibility. This chapter include objectives: Define business ethics and social responsibility and examine their importance, detect some of the ethical issues that may arise in business, specify how businesses can improve ethical behavior, explain the four dimensions of social responsibility, debate an organization's social responsibilities to owners, employees, consumers, the environment, and the community, evaluate the ethics of a business's decision.

15 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business (4/e): Chapter 1 - Ferrell, Hirt, Ferrell

Chapter 1 - The dynamics of business and economics. After reading this chapter, you will be able to: Define basic concepts such as business, product, and profit; identify the main participants and activities of business and explain why studying business is important; define economics and compare the four types of economic systems; describe the role of supply, demand, and competition in a free-enterprise system; specify why and how the health of the economy is measured.

15 trang | Lượt xem: 0 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 34 - Brown, Sukys

Chapter 34 - International law. After completing this chapter, students will be able to: Differentiate among the major new world orders, list the criteria for a just war, explain the jurisdiction of the international court of justice, describe the mission of the international criminal court,...

15 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 33 - Brown, Sukys

Chapter 33 - The intersection of law and science. After completing this chapter, students will be able to: Explain how the law permits the government to regulate science and technology, describe the function of the office of science and technology policy, outline the role of the national science foundation,...

19 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 32 - Brown, Sukys

Chapter 32 - Professional liability. After completing this chapter, students will be able to: Distinguish between a certified public accountant and a public accountant, differentiate between generally accepted accounting principles and generally accepted auditing standards, identify the types of auditing opinions that can be issued by auditors,...

17 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 31 - Brown, Sukys

Chapter 31 - Wills, trusts, and advanced directives. After completing this chapter, students will be able to: Give details about the sources of probate law and its relevance to bus i ness entities, explain the formal requirements for executing a will, determine whether a person who makes a will has the capacity to do so,...

12 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 30 - Brown, Sukys

Chapter 30 - Real property and landlord and tenant law. After completing this chapter, students will be able to: Explain what constitutes real property, differentiate between freehold and leasehold estates, describe the different types of co-ownership of real property, identify the methods of acquiring title to real property,...

16 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 29 - Brown, Sukys

Chapter 29 - Personal property and bailments. After completing this chapter, students will be able to: Give examples of tangible and intangible personal property; describe the methods of owning property with others; differentiate among lost property, misplaced property, and abandoned property;...

7 trang | Lượt xem: 3 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 28 - Brown, Sukys

Chapter 28 - Government regulation of corporate business. After completing this chapter, students will be able to: Explain the development of the federal government’s power to regulate business, describe the source of state power to regulate business, explain how the securities and exchange commission prevents unfair practices,...

15 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 27 - Brown, Sukys

Chapter 27 - Corporate governance. After completing this chapter, students will be able to: Explain the central dilemma of corporate governance, describe the functions of directors, officers, and shareholders, list the five theories of corporate governance, describe cumulative voting and proxy solicitation, explain shareholder proposals,...

14 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 26 - Brown, Sukys

Chapter 26 - The corporate entity. After completing this chapter, students will be able to: Describe the evolution of associative corporativism; explain the nature of a corporation; list the constitutional rights of a corporation; describe the differences among a private, a public, and a quasi-public corporation;...

13 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 25 - Brown, Sukys

Chapter 25 - Sole proprietorships and partnerships. After completing this chapter, students will be able to: List the most common forms of business associations, outline the advantages and disadvantages of a sole proprietorship, identify the two model acts that govern partnership law,...

13 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Business law with UCC applications (13/e): Chapter 24 - Brown, Sukys

Chapter 24 - Labor law. After completing this chapter, students will be able to: Relate the historical context in which unions developed, outline the congressional - judicial tug-of-war in union history, list the basic aims of labor unions, explain the nature of the 21st century crisis in labor law,...

11 trang | Lượt xem: 2 | Lượt tải: 0