START-UP EXPERT: GET READY By Alistair Milne. Preface I am writing this short book for anyone who is thinking about starting their own business. To encourage and at least partially prepare them for the battle that lies ahead. Starting a company can be a lonely road ... most people don't understand why anyone would do something so difficult and risky. However, the truth is, business founders are the only people who will drive the global economy forwards and upwards. Politicians, regulators, etc. usually just get in the way and worry most about keeping their jobs. Entrepreneurs innovate, generate wealth and create employment ... often risking their own.... Cũng như các tài liệu khác được thành viên chia sẽ hoặc do tìm kiếm lại và chia sẽ lại cho các bạn với mục đích học tập , chúng tôi không thu phí từ thành viên ,nếu phát hiện tài liệu phi phạm bản quyền hoặc vi phạm pháp luật xin thông báo cho website ,Ngoài thư viện tài liệu này, bạn có thể download đề thi, giáo trình phục vụ tham khảo Vài tài liệu download mất font không hiển thị đúng, thì do máy tính bạn không hỗ trợ font củ, bạn tải các font .vntime củ về cài sẽ xem được.
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START-UP EXPERT: GET READY!
By Alistair Milne
Copyright 2011, Alistair Milne
Smashwords Edition – 23/08/2011 - License Notes:
This free ebook may be copied, distributed, reposted, reprinted and shared, provided it appears in its entirety without alteration, and the reader is not charged to access it.
I am writing this short book for anyone who is thinking about starting their own business. To encourage and at least partially prepare them for the battle that lies ahead. Starting a company can be a lonely road ... most people don`t understand why anyone would do something so difficult and risky. However, the truth is, business founders are the only people who will drive the global economy forwards and upwards. Politicians, regulators, etc. usually just get in the way and worry most about keeping their jobs. Entrepreneurs innovate, generate wealth and create employment ... often risking their own financial security in the process. They deserve far more credit than they receive!
Business success is more about character than education. It’s more about keeping an open-mind than following instructions. It is about conquering fear, ignoring people who may doubt you and being able to constantly adapt and refine your strategy and approach. If you can spot opportunities & are willing to take a risk on trying something new, creating your own business may be the most exhilarating and satisfying journey of your life.
I wish that when I was 17 and incorporating my first limited company, someone had spent 30 minutes with me to help prepare me for the difficult moments that lay ahead. Not in a way that scared me or risked putting me off, but in a way that encouraged me and reassured me that anyone can do it. They would have told me that the problems I faced in front of me are normal and commonplace. They could have helped me realise that the fight is most certainly worth it and to be proud of the risk I was taking, not fearful of what failure might feel like. Even after 15 years of creating businesses out of nothing, I still love spending time talking to people starting up for the first time.
So as I can`t meet all of you for those 30 minutes, consider this your `Get Ready` pep-talk from someone that genuinely wants you to give running your own business a try!
Are you afraid?
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine as children do. It’s not just in some of us; it is in everyone. And as we let our own lights shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence
automatically liberates others.” Marianne Williamson
When we were very young, we learned by trial-and-error. Walking, tying shoelaces ... even language and speaking. How many times did you fall over when trying to walk as a baby ... how many times did you get up and try again? Unfortunately, as we get older, our tolerance of failure reduces and we actually start being fearful of it to the point of paralysis. Most of us would rather sit around thinking about something than dive in and make a mistake. This can lead to procrastination, hesitation and sometimes a complete inability to act decisively. The consequence is missed opportunities everywhere!
Trial-and-error is programmed out of us as we grow up, perhaps due to the way our education system is designed with large quantities of exams and tests. Questions have right and wrong answers, even though in the real word things are rarely so clear-cut. Some students skip questions they are unsure about rather than hazard a guess and look stupid. It is completely illogical to fear getting things wrong; it is a fundamental part of learning.
If it was OK to learn by trial-and-error once, why isn`t it now? If your business isn`t an amazing success, will you be followed around by that kid in the Simpsons who does nothing but shout `Ha ha!` at unfortunate people? Nothing is stopping you from looking at something that didn`t work and figuring out why. Assuming your first mistake didn`t leave you without the will to live, you can simply try again … wiser than the first time around. If you fall over, you simply get up and carry on.
In order to stand at the foot of the start-up mountain knowing you will - somehow - get to the top, you must tap into your childlike inner confidence. Know for sure that if things go wrong you can recognise the mistake, adapt and move forward in a better way! If you have handicaps or weaknesses, recognise them and find a way around them … don`t let them keep you down! People succeed in business that are illiterate, others started while homeless. So, as you`re reading this, you have an advantage!
Too many great ideas have never seen the light of day due to an individual’s fear of failure or the unknown. You only live once, so isn`t it better to say `I tried` than `I didn`t bother`? If you`re unsure of your idea, spend some more time convincing yourself that you`re on to something rather than abandon the idea (and refer to pages titled `Think things through … then follow through`). Never, ever, allow yourself to sit with a notebook full of good ideas you did nothing about. You owe it to yourself and those around you to explore each one to discover whether it is viable or unrealistic.
Creating a business is an extremely liberating experience & it is actually quite addictive. All you have to do is start & enter the battleground ... but don’t expect a large number of cheerleaders!
They want you to fail
“It`s not the critic who counts, not the man who points out how the strong man stumbled, or when the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions and spends himself in a worth cause; who at the best, knows in the end the triumph of high achievement; and who at the worst if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat.” Theodore Roosevelt
Unfortunately, the world has far more critics and sceptics than entrepreneurs. You will be doubted, your qualifications or experience deemed inadequate. Friends and even family will tell you to play safe and get a nice office job so you can be every bit as miserable as them! Only listen to constructive people, ideally those who have started their own business before. There is absolutely no reason why you have to do things the same way as everyone else!
Many of the world`s great businesspeople, sporting legends, musicians, artists, etc. all suffered from `haters` telling them they were rubbish and that they`d never amount to something ... to give up trying. Something inside these people told them to keep going and to never accept the criticism or allow self-doubt to take over. They turned all that negativity around into `I`m going to prove them wrong` and used it as fuel and motivation.
Some incredible examples of success despite negative influences and/or feedback:
Jay-Z: Was told by one of his teachers he would either end up killed or a drug addict
Winston Churchill: Failed the Royal Military entrance exam twice
Monopoly: Was rejected by the Parker Brothers as being `too complex` … they changed their minds 2 years later! It is the best-selling board game ever.
Walt Disney: Was fired from a job in a newspaper because he “lacked imagination and had no good ideas”
Albert Einstein: His parents and teachers thought he was mentally handicapped, slow and anti-social
Thomas Edison: Told by teachers he was “too stupid to learn anything” … he later invented the light-bulb
Oprah Winfrey: Fired as a TV journalist because she was “unfit for TV”
Michael Jordan: Cut from his high-school basketball team
Elvis Presley: told by a successful manager of musicians “You ain`t going nowhere, son. You ought to go back to driving a truck”
Just imagine how dramatically different the world would have been if the people mentioned above had heeded their advice and given up?!