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Wilco van Dijk Master Programme Economic & Consumer Psychology Coordinator Economic & Consumer Psychology Economic & Consumer Psychology What are we talking about when we talk about … Economic & Consumer Psychology? Choice and Decisions We are constantly making decisions · Rapidly developing sub-discipline of psychology · ECP studies the psychological mechanisms that underlie consumption and other economic behaviour · It deals with preferences, choices, & decisions Our days are filled with … … countless decisions – choose a master programme … the consequences of our decisions Some choices require intentional decisions – whether to buy or rent a house starting with having tea or coffee in the morning to choosing a movie to watch in the evening Others may be more habitual – accessing Google to look up some information 1 And if this is not already hard enough … … companies and organisations try to influence our choices and decisions, through marketing and advertising. · tempt us to buy their (new and improved) product · make us save energy · persuade us to donate money to charity But how do we decide? … How rational are our choices? … How do emotions influence decisions? … How do we sell products and ideas to others? As economic behaviours overlap to a large extent with social behaviours, economic and consumer psychology has a lot to offer in answering these questions Economic & Consumer Psychology Master Programme Economic & Consumer Psychology Degree: Duration: Start Date: Language: MSc in Psychology 1 year September and February English Programme ECP · Four obligatory courses (20 EC) · Elective courses (10 EC) · Thesis (20 EC) · Internship (10 EC) Two semesters 60 EC Economic & Consumer Psychology Four obligatory courses 2 Obligatory courses (20 EC) Learn to understand and work with a range of theories, issues and research domains in economic and consumer psychology – courses are taught twice annually The Psychology of Economic Behaviour Emotions and (Ir)rationality The Psychology of Selling and Advertising Applied Data Analysis The Psychology of Economic Behaviour Economic behaviour is essentially social behaviour – Saving, bargaining, and consumption all refer to social context What can social psychology contribute to the understanding of such economic behaviours? – How rational is our behaviour? Are we only motivated by self-interest? How do we deal with uncertainty? How do the assumptions of economic theory compare to the most recent insights in social psychology? The Psychology of Economic Behaviour Economic behaviour is essentially social behaviour – Saving, bargaining, and consumption all refer to social context What can social psychology contribute to the understanding of such economic behaviours? – How rational is our behaviour? Are we only motivated by self-interest? How do we deal with uncertainty? How do the assumptions of economic theory compare to the most recent insights in social psychology? Obligatory courses (20 EC) Learn to understand and work with a range of theories, issues and research domains in economic and consumer psychology – courses are taught twice annually The Psychology of Economic Behaviour Emotions and (Ir)rationality The Psychology of Selling and Advertising Applied Data Analysis The Psychology of Economic Behaviour Economic behaviour is essentially social behaviour – Saving, bargaining, and consumption all refer to social context What can social psychology contribute to the understanding of such economic behaviours? – How rational is our behaviour? Are we only motivated by self-interest? How do we deal with uncertainty? How do the assumptions of economic theory compare to the most recent insights in social psychology? Emotions and (Ir)rationality Emotions are important aspects of our lives, but how do they function in economic behaviour? · Does sadness increase the price we are will to pay for a product? · Does anticipated regret make us choose safely? · Do we buy more status products when we feel miserable? · Does expressing anger gets us a better deal? 3 The Psychology of Selling and Advertising People’s preferences are influenced by many different contextual factors (consciously and unconsciously) Focus on contextual influences on preferences from a marketer’s point of view · What is the best way to convince your buyers? · What are the pitfalls of “bad advertising”? Applied Data Analysis Acquire skills necessary to analyse your own data to prepare for your master’s thesis. Assess and evaluate methodological and statistical aspects of research conducted by others. Relevant professional skill (also for non-research careers!) Elective courses (10 EC) Economic & Consumer Psychology Choose elective courses from social and organisational psychology, or from the elective courses offered in other master’s programmes. ... - tailieumienphi.vn
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