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18 Antitrust Policy and Regulation McGraw­Hill/Irwin Copyright © 2012 by The McGraw­Hill Companies, Inc. All rights reserved. . Antitrust Laws • The purpose •Prevent monopoly •Promote competition •Achieve allocative efficiency • Historical background •Regulatory agencies •Antitrust laws LO1 18-2 Antitrust Laws • Sherman Act 1890 • Clayton Act 1914 •Outlaw price discrimination •Prohibit tying contracts •Prohibit stock acquisition •No interlocking directorates • Federal Trade Commission Act 1914 •Wheeler-Lea Act 1938 • Celler-Kefauver Act 1950 LO1 18-3 Antitrust Policy • Issues of interpretation • Monopoly behavior or structure •1911 Standard Oil Case •1920 U.S. Steel Case •1945 Alcoa Case • The relevant market •1956 DuPont Cellophane Case • Issues of enforcement LO2 18-4 Effectiveness of Antitrust Laws • Monopoly •AT&T •Microsoft Case • Mergers •Horizontal merger •Vertical merger •Conglomerate merger LO2 18-5 ... - tailieumienphi.vn