Impact of internal marketing on turnover intention of SME staff in service industry in Hanoi, Vietnam

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Giới thiệu

The role of internal marketing has been confirmed through many researches in various fields. This article explores the relationship between some elements of internal marketing and the turnover intention of SME‟ employees in service industry in Hanoi. The study was carried out by quantitative method with a sample of 818 workers. The findings confirm that Leadership, Pay Satisfaction and Person-Organizational Fits significantly impact turnover intention. The Working environment was found to have no impact on Turnover intention in service industry. The result of the study adds to the expertise of human resource service managers in keeping employees in business.

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