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Tài liệu miễn phí marketing ban hang

Ebook Fundamentals of marketing: Part 2

(BQ) Part 2 book Fundamentals of marketing has contents: Branding, pricing, promotion, place - channels of distribution, virtual marketing, marketing planning and implementation.

280 trang | Lượt xem: 5 | Lượt tải: 0

Ebook Fundamentals of marketing: Part 1

(BQ) Part 1 book Fundamentals of marketing has contents: Marketing - Development and scope of the subject, strategic marketing and the planning process, consumer buyer behaviour, marketing research, industrial buyer behaviour, segmentation targeting and positioning.

225 trang | Lượt xem: 2 | Lượt tải: 0

Ebook Marketing strategy (5th edition): Part 2

(BQ) Part 2 book Marketing strategy has contents: Marketing Implementation and control, developing and maintaining long term customer relationships, tools for developing a marketing plan, cases.

422 trang | Lượt xem: 3 | Lượt tải: 0

Ebook Marketing strategy (5th edition): Part 1

(BQ) Part 1 book Marketing strategy has contents: Marketing in Today’s economy, strategic marketing planning, marketing ethics and social responsibility in strategic planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, product strategy, integrated marketing communications,...and other contents.

347 trang | Lượt xem: 4 | Lượt tải: 0

Ebook Principles of marketing: Part 2

(BQ) Part 2 book Principles of marketing has contents: Retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, direct and online marketing - building direct customer relationships,...and other contents.

374 trang | Lượt xem: 0 | Lượt tải: 0

Ebook Principles of marketing: Part 1

(BQ) Part 1 book Principles of marketing has contents: Defining marketing and the marketing process; company and marketing strategy- partnering to build customer relationships, company and marketing strategy - Partnering to build customer relationships, designing a customer driven strategy and mix.

366 trang | Lượt xem: 0 | Lượt tải: 0

Ebook Marketing crime pay - Law and order: Part 1

(BQ) Part 1 book Marketing crime pay - Law and order has contents: Law and order in contemporary american politics; setting the public agenda, creating the crime issue, from crime to drugs—and back again, crime and drugs in the news.

87 trang | Lượt xem: 2 | Lượt tải: 0

Ebook Derivatives markets (3rd edition): Part 2

(BQ) Part 2 book Derivatives markets has contents: Financial Engineering and security design, corporate applications, the lognormal distribution, monte carlo valuation, brownian motion and itô’s lemma, the black scholes merton equation, interest rate and bond derivatives,... forwards and futures,...

514 trang | Lượt xem: 2 | Lượt tải: 0

Ebook Derivatives markets (3rd edition): Part 1

(BQ) Part 1 book Derivatives markets has contents: Introduction to derivatives; an introduction to forwards and options; insurance, collars, and other strategies; introduction to risk management; financial forwards and futures; commodity forwards and futures,... and other contents.

465 trang | Lượt xem: 1 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 16 - Krishna K Havaldar, Vasant M Cavale

Chapter 16, international sales & distribution management. After studying this chapter you will be able: Understand differences with domestic markets; choosing the markets; economic, legal & cultural aspects of the environment; risks involved in international business; entry strategies for international markets;…

23 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 15 - Krishna K Havaldar, Vasant M Cavale

Chapter 15, market logistics & supply chain management. After studying this chapter you will be able: Principles of materials management, logistics and supply chain management; logistics interface with other functions; inventory management principles and systems; warehousing management fundamentals;...

56 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 14 - Krishna K Havaldar, Vasant M Cavale

Chapter 14, channel information systems. After studying this chapter you will be able: Understand importance of information systems for management of channels, elements of channel information systems, how information systems are used to impact channel service objectives, performance measures for channels, understand principles of channel implementation.

29 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 13 - Krishna K Havaldar, Vasant M Cavale

Chapter 13, channel management. After studying this chapter you will be able: Understand how and why channel conflicts occur, look at ways of managing conflict, channel practices followed to resolve conflicts, principles of channel management, various parameters on channel policy, way in which services use marketing channels.

31 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 12 - Krishna K Havaldar, Vasant M Cavale

Chapter 12, designing channel systems. After studying this chapter you will be able: Understanding customer needs to define channel objectives; channel design factors, components, issues, steps and process; method of evaluating various channel alternatives; how channel partners are: selected, trained and kept motivated; principles of vertical integration and electronic channels.

36 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 11 - Krishna K Havaldar, Vasant M Cavale

Chapter 11, channel institutions - Wholesaling. After studying this chapter you will be able: Understand functions of a wholesaler, understand various classes of wholesalers, major wholesaling decisions, benefits and limitations of wholesalers, understand about a – distributor in more detail, trends in wholesaling practices.

27 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 10 - Krishna K Havaldar, Vasant M Cavale

Chapter 10, channel institutions - Retailing. After studying this chapter you will be able: Understand what retailing is all about; global retail scene and trends; indian retail scene and trends; types of retailers; trade and retail formats, trading area; retail management strategies and operations; measuring retail performance; franchising and e-tailing; FDI in retail in India.

39 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 9 - Krishna K Havaldar, Vasant M Cavale

Chapter 9, marketing channels. After studying this chapter you will be able: Understand channel structure and how channels manage discrepancies, understand concept of channel flows, relationship of channel flows to service levels, understand channel formats and levels, understand what channel systems are expected to deliver, prominent marketing and channel systems.

37 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 8 - Krishna K Havaldar, Vasant M Cavale

Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

32 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 7 - Krishna K Havaldar, Vasant M Cavale

Chapter 7, controlling the salesforce. After studying this chapter you will be able: To know criteria and types of salesforce expense plans; to understand salesforce audit and its evaluation process; to learn evaluation of effectiveness of a sales organisation through sales, cost, profitability, and productivity analysis;…

29 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 6 - Krishna K Havaldar, Vasant M Cavale

Chapter 6, training, motivating, compensating, and leading the salesforce. After studying this chapter you will be able: To understand sales training process; to learn importance, theories, and tools of motivation; to know objectives and designing of sales compensation plan; to understand views, styles, and skills of sales leadership; to know the methods used to supervise salespeople.

35 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 5 - Krishna K Havaldar, Vasant M Cavale

Chapter 5, organising and staffing the salesforce. After studying this chapter you will be able: To understand the concepts of the sales organisation, and the basic types of sales organisations, to know specialization within the sales organisation, and alternative organizational approaches for major accounts, to determine the size of the salesforce by using various methods,…

36 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 4 - Krishna K Havaldar, Vasant M Cavale

Chapter 4, management of sales territories and quotas. After studying this chapter you will be able: To understand the concept of and reasons for sales territories; to learn designing sales territories and assigning salespeople; to know territory coverage, including routing, scheduling, and time management;...

27 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 3 - Krishna K Havaldar, Vasant M Cavale

Chapter 3, planning, sales forecasting, and budgeting. After studying this chapter you will be able: To understand strategic planning, its linkage to strategic marketing and marketing management; to know how sales strategy is developed from marketing strategy; to learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting; to understand purposes and the process of sales budget.

28 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 2 - Krishna K Havaldar, Vasant M Cavale

Chapter 2, personal selling: Preparation and process. After studying this chapter you will be able: To understand psychology in selling, buying decision process and buying situations; to learn communication skills, sales knowledge, and sales related marketing policies; to understand personal selling process; to learn about negotiation.

21 trang | Lượt xem: 2 | Lượt tải: 0

Lecture Sales and distribution management: Chapter 1 - Krishna K Havaldar, Vasant M Cavale

Chapter 1, introduction to sales and distribution management. After studying this chapter you will be able: To understand evolution, nature and importance of sales management; to know role and skills of modern sales managers; to understand types of sales managers; to learn objectives, strategies and tactics of sales management;…

16 trang | Lượt xem: 1 | Lượt tải: 0

Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 22 - George E. Belch, Michael A. Belch

Chapter 22 - Personal selling. The main goals of this chapter are: To understand the role of personal selling in the integrated marketing communications program, to know the advantages and disadvantages of personal selling as a promotional program element, to understand how personal selling is combined with other elements in an IMC program.

18 trang | Lượt xem: 1 | Lượt tải: 0

Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 21 - George E. Belch, Michael A. Belch

Chapter 21 - Evaluating the social, ethical, and economic aspects of advertising and promotion. The main goals of this chapter are: To consider various perspectives concerning the ethical aspects of advertising and promotion, to consider various perspectives concerning the social aspects of advertising and promotion, to evaluate the social criticisms of advertising.

18 trang | Lượt xem: 1 | Lượt tải: 0

Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 20 - George E. Belch, Michael A. Belch

Chapter 20 - Regulation of advertising and promotion. The main goals of this chapter are: To examine how advertising is regulated, including the role and function of various regulatory agencies; to examine self-regulation of advertising and evaluate its effectiveness; to consider how advertising is regulated by federal and state government agencies, including the Federal Trade Commission.

26 trang | Lượt xem: 3 | Lượt tải: 0

Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 19 - George E. Belch, Michael A. Belch

Chapter 19 - International advertising and promotion. The main goals of this chapter are: To examine the importance of international marketing and the role of international advertising and promotion, to review the various factors in the international environment and how they influence advertising and promotion decisions, to consider the pros and cons of global versus localized marketing and advertising.

19 trang | Lượt xem: 2 | Lượt tải: 0

Advertising and promotion: An integrated marketing communications perspective (10/e): Chapter 18 - George E. Belch, Michael A. Belch

Chapter 18 - Measuring the effectiveness of the promotional program. The main goals of this chapter are: To understand reasons for measuring promotional program effectiveness, to know the various measures used in assessing promotional program effectiveness, to understand the requirements of proper effectiveness research, to evaluate alternative methods for measuring promotional program effectiveness.

21 trang | Lượt xem: 1 | Lượt tải: 0