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8/29/2018 7:15:57 PM +00:00
8 năng lực của người Thuyết trình chuyên nghiệp
Ngạn ngữ Pháp có câu: Bạn có thể dắt con ngựa ra bờ suối nhưng bạn không thể bắt nó uống nước, đây chính là điều người thuyết trình cần để tâm khi muốn người nghe làm theo những gì mình nói. Bạn đừng bao giờ có ý nghĩ kiểm soát hay điều khiển người khác.
8/29/2018 7:12:46 PM +00:00
Ebook: The Art of Public Speaking Dale Carnagey 18
Inside The Minds During his career, Dr. Russo achieved remarkable success in obtaining superior quality news coverage for biopharmaceutical and healthcare service companies. He has held senior level posts at several public relations firms, including Adams & Rinehart and Gavin Anderson & Company. Earlier, he was the assistant to the chairman of Mocatta Metals Corporation, the world’s largest bullion trading company. He is the recipient of the PRSA Philip Dorf Award for mentoring young public relations professionals. Dr. Russo received a MA and a Ph.D. in psychology from Columbia University and Claremont University, respectively. He has also held research positions at...
8/29/2018 7:12:40 PM +00:00
The Art of Public Speaking Dale Carnagey 19
Inside The Minds information is directed to the media, seeking to create greater awareness for various products and companies and services. The only way you can distinguish them and make one stand out from another – and get them onto a short list for the media – is by having a real knowledge of the product itself and the company, as well as a real understanding of the media you are dealing with. Reporters can tell very easily if the person they are talking to doesn’t really understand the industry or the product itself. Likewise, in trying to gain greater awareness...
8/29/2018 7:12:40 PM +00:00
Ebook: The Art of Public Speaking Dale Carnagey 20
Inside The Minds and more mandatory accreditation, but either way, the end result would be a more professional, more qualified work force. Thomas L. Amberg is president and CEO of Cushman/Amberg Communications, a national public relations agency headquartered in Chicago, with additional offices in St. Louis and Washington, D.C. He was named president of the agency, then known as Aaron D. Cushman and Associates, in 1991, and purchased the agency in 1997. It was renamed at that time to reflect the new ownership. Mr. Amberg joined the agency in 1983 after 12 years as a reporter and editor for the St. Louis...
8/29/2018 7:12:40 PM +00:00
The Art of Public Speaking Dale Carnagey 21
Inside The Minds $ Cost Per Lead Sales Call © Telemarketing Tradeshows Direct Mail Web Advertising Public Relations Reach ©RMR & Associates, Inc. As you can see from the tactical implementation triangle, the most expensive way to sell your company is one-on-one sales calls. The most recent estimate is that one sales call costs $500. On the other hand, public relations can reach far more people at a much lower “cost per thousand.” A good public relations campaign can result in articles in several different newspapers and publications and reach millions of people. The other benefit of using some of the broader-reaching vehicles, such as...
8/29/2018 7:12:40 PM +00:00
Ebook: The Art of Public Speaking Dale Carnagey 23
Inside The Minds The first “how” is to conduct another round of market research to determine whether your target audience was affected by your communications and outreach efforts. Are consumers more aware of your company name and product? Has there been an increase in demand for your product or service? Is your Web site getting more traffic and inquiries? The marketing agency you used before launching the PR campaign can help you with the followup market research. Tracking results can include tangible figures, such as the number of placements, hits, and speaking engagements, and hard numbers, such as advertising equivalencies –...
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The Art of Public Speaking Dale Carnagey 25
Inside The Minds practitioners. Right now we do have an APR accreditation that the Public Relations Society of America offers, but it is strictly voluntary. Public relations agencies should also avoid taking on questionable clients, as this may create divisiveness within the agency and crises of conscience for their employees. I feel strongly also that public relations agencies should not do spec PR programs for prospective clients because, essentially, we are just giving away our work, our intellectual property, and devaluing it in the process for the sake of winning a piece of business. PR agencies should also be paid royalties...
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The Art of Public Speaking Dale Carnagey 26
Inside The Minds Fifth Amendment, and he was fired. He applied for a job with us, and we hired him, as well. We were a small company at the time, perhaps 25 or 30 people, so word soon got around that if you took the Fifth Amendment and got fired, go to Ruder Finn for a job. Soon a third man who took the Fifth Amendment applied for a job, and we began to worry about what we should do. Three of us were managing the company then, Bill Ruder and I together with Paul Zucker, who was our executive vice...
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The Art of Public Speaking Dale Carnagey 27
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8/29/2018 7:12:40 PM +00:00
Tips for Giving Effective Presentations
Tips for Giving Effective Presentations Below are a few tips offered by seasoned speakers to help you get started or just brush up on giving effective presentations. Start with a style that is comfortable to you. As you get more experience, you can build on your skills. Good speakers, like other performers, must rehearse. They master their subject matter so it is second nature. This frees them to pay attention to the audience, to make eye contact, and to avoid distracting mannerisms, such as saying “uh” or “basically.” They signal their genuine enthusiasm for the subject with animated expressions, emphasis and...
8/29/2018 7:12:40 PM +00:00
English in mind stater students book 11
Tham khảo tài liệu 'english in mind stater students book 11', kỹ năng mềm, kỹ năng thuyết trình phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
8/29/2018 7:12:40 PM +00:00
The Art of Public Speaking Dale Carnagey 2
So now at the very first let it be as clear as light that methods are secondary matters; that the full mind, the warm heart, the dominant will are primary−−and not only primary but paramount; for unless it be a full being that uses the methods it will be like dressing a wooden image in the clothes of a man.
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 3
The Art of Public Speaking from the eye as quickly as sin, and often leads to viciousness. The worst punishment that human ingenuity has ever been able to invent is extreme monotony−−solitary confinement. Lay a marble on the table and do nothing eighteen hours of the day but change that marble from one point to another and back again, and you will go insane if you continue long enough. So this thing that shortens life, and is used as the most cruel of punishments in our prisons, is the thing that will destroy all the life and force of a...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 4
The Art of Public Speaking I intended to buy a house THIS Spring (instead of next Spring). I intended to buy a house this SPRING (instead of in the Autumn). When a great battle is reported in the papers, they do not keep emphasizing the same facts over and over again. They try to get new information, or a new slant. The news that takes an important place in the morning edition will be relegated to a small space in the late afternoon edition. We are interested in new ideas and new facts. This principle has a very important bearing...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 5
The Art of Public Speaking The foregoing order of pitch−change might be reversed with equally good effect, though with a slight change in seriousness−−either method produces emphasis when used intelligently, that is, with a common−sense appreciation of the sort of emphasis to be attained. In attempting these contrasts of pitch it is important to avoid unpleasant extremes. Most speakers pitch their voices too high. One of the secrets of Mr. Bryan's eloquence is his low, bell−like voice. Shakespeare said that a soft, gentle, low voice was an excellent thing in woman; it is no less so in man, for a...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 6
The Art of Public Speaking accepted it, body unchanged−−it is the word tempo, and means rate of movement, as measured by the time consumed in executing that movement. Thus far its use has been largely limited to the vocal and musical arts, but it would not be surprising to hear tempo applied to more concrete matters, for it perfectly illustrates the real meaning of the word to say that an ox−cart moves in slow tempo, an express train in a fast tempo. Our guns that fire six hundred times a minute, shoot at a fast tempo; the old muzzle loader...
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The Art of Public Speaking Dale Carnagey 7
The Art of Public Speaking WARFARE, NEVER COME OUT ON TOP. −−A.J. BEVERIDGE. Change of Tempo Produces Emphasis Any big change of tempo is emphatic and will catch the attention. You may scarcely be conscious that a passenger train is moving when it is flying over the rails at ninety miles an hour, but if it slows down very suddenly to a ten−mile gait your attention will be drawn to it very decidedly. You may forget that you are listening to music as you dine, but let the orchestra either increase or diminish its tempo in a very marked degree...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 8
The Art of Public Speaking song:−− In the beauty of the lilies, Christ was born across the sea. With a glory in His bosom that transfigures you and me; As He died to make men holy, let us die to make men free. While God is marching on. Others may hesitate, others may procrastinate, others may plead for further diplomatic negotiation, which means delay; but for me, I am ready to act now, and for my action I am ready to answer to my conscience, my country, and my God. −−JAMES MELLEN THURSTON. 1_1_6CHAPTER VI. PAUSE AND POWER The true business of...
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The Art of Public Speaking Dale Carnagey 9
The Art of Public Speaking Knowing the price we must pay, | the sacrifice | we must make, | the burdens | we must carry, | the assaults | we must endure, | knowing full well the cost, | yet we enlist, and we enlist | for the war. | For we know the justice of our cause, | and we know, too, its certain triumph. | Not reluctantly, then, | but eagerly, | not with faint hearts, | but strong, do we now advance upon the enemies of the people. | For the call that comes to us is...
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The Art of Public Speaking Dale Carnagey 10
The Art of Public Speaking It must be made perfectly clear that inflection deals mostly in subtle, delicate shading within single words, and is not by any means accomplished by a general rise or fall in the voice in speaking a sentence. Yet certain sentences may be effectively delivered with just such inflection.
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The Art of Public Speaking Dale Carnagey 11
The Art of Public Speaking 1_1_8CHAPTER VIII. CONCENTRATION IN DELIVERY Attention is the microscope of the mental eye. Its power may be high or low; its field of view narrow or broad. When high power is used attention is confined within very circumscribed limits, but its action is exceedingly intense and absorbing. It sees but few things, but these few are observed through and through ... Mental energy and activity, whether of perception or of thought, thus concentrated, act like the sun's rays concentrated by the burning glass. The object is illumined, heated, set on fire. Impressions are so deep that they...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 12
The Art of Public Speaking a speaker does not say and do that reveals the dynamo within. Anything may come from such stored−up force once it is let loose; and that keeps an audience alert, hanging on the lips of a speaker for his next word. After all, it is all a question of manhood, for a stuffed doll has neither convictions nor emotional tension. If you are upholstered with sawdust, keep off the platform, for your own speech will puncture you. Growing out of this conviction−tension comes resolve to make the audience share that conviction−tension. Purpose is the backbone...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 13
The Art of Public Speaking For practise on forceful selections, use The Irrepressible Conflict, page 67; Abraham Lincoln, page 76, Pass Prosperity Around, page 470; A Plea for Cuba, page 50. FOOTNOTES: [Footnote 2: Those who sat in the pit or the parquet.] [Footnote 3: Hamlet, Act III, Scene 2.] 1_1_10CHAPTER X. FEELING AND ENTHUSIASM Enthusiasm is that secret and harmonious spirit that hovers over the production of genius. −−ISAAC DISRAELI, Literary Character. If you are addressing a body of scientists on such a subject as the veins in a butterfly's wings, or on road structure, naturally your theme will not arouse...
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The Art of Public Speaking Dale Carnagey 14
The Art of Public Speaking with contempt from the foot of the throne. In vain, after these things, may we indulge in the fond hope of peace and reconciliation. There is no longer any room for hope. If we wish to be free, if we mean to preserve inviolate those inestimable privileges for which we have been so long contending; if we mean not basely to abandon the noble struggle in which we have been so long engaged, and which we have pledged ourselves never to abandon until the glorious object of our contest shall be obtained, we must fight;...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 18
The Art of Public Speaking It is the work of a lifetime to learn the accents of a large vocabulary and to keep pace with changing usage; but an alert ear, the study of word−origins, and the dictionary habit, will prove to be mighty helpers in a task that can never be finally completed. Enunciation Correct enunciation is the complete utterance of all the sounds of a syllable or a word. Wrong articulation gives the wrong sound to the vowel or vowels of a word or a syllable, as doo for dew; or unites two sounds improperly, as hully for...
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The Art of Public Speaking Dale Carnagey 20
The Art of Public Speaking you not to be lenient in self−exaction. Say to yourself courageously: What others can do, I can attempt. A bold spirit conquers where others flinch, and a trying task challenges pluck. Reading from Manuscript This method really deserves short shrift in a book on public speaking, for, delude yourself as you may, public reading is not public speaking. Yet there are so many who grasp this broken reed for support that we must here discuss the read speech−−apologetic misnomer as it is. Certainly there are occasions−−among them, the opening of Congress, the presentation of a...
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The Art of Public Speaking Dale Carnagey 22
The Art of Public Speaking What shall I read for information? The ample page of knowledge, as Grey tells us, is rich with the spoils of time, and these are ours for the price of a theatre ticket. You may command Socrates and Marcus Aurelius to sit beside you and discourse of their choicest, hear Lincoln at Gettysburg and Pericles at Athens, storm the Bastile with Hugo, and wander through Paradise with Dante. You may explore darkest Africa with Stanley, penetrate the human heart with Shakespeare, chat with Carlyle about heroes, and delve with the Apostle Paul into the mysteries...
8/29/2018 7:12:39 PM +00:00
The Art of Public Speaking Dale Carnagey 23
The Art of Public Speaking Live an active life among people who are doing worth−while things, keep eyes and ears and mind and heart open to absorb truth, and then tell of the things you know, as if you know them. The world will listen, for the world loves nothing so much as real life. How to Use a Library Unsuspected treasures lie in the smallest library. Even when the owner has read every last page of his books it is only in rare instances that he has full indexes to all of them, either in his mind or on...
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The Art of Public Speaking Dale Carnagey 24
The Art of Public Speaking NOTE:−−This exercise should be repeated until the student shows facility in synthetic arrangement. 7. Deliver the address, if possible before an audience. 8. Make a three−hundred word report on the results, as best you are able to estimate them. 9. Tell something of the benefits of using a periodical (or cumulative) index. 10. Give a number of quotations, suitable for a speaker's use, that you have memorized in off moments. 11. In the manner of the outline on page 213, analyze the address on pages 78−79, The History of Liberty. 12. Give an outline analysis,...
8/29/2018 7:12:39 PM +00:00