What is Advertising

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” [1] The purpose of advertising may also be to reassure employees or shareholders tha

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McGrawHill/Irwin © 2004 The McGrawHill Companies, Inc. All rights reserved. ExcWhat is Advertising?on, Advertising The structured and composed nonpersonal Usually paid for communication Usually persuasive in nature About products From identified sponsors Through various media Exc What is Marketing?ion, Marketing Process of planning and executing The conception, pricing, distribution and promotion Of ideas, goods, and services To create exchanges that satisfy Perceived needs, wants, and objectives Advertising and the Marketing Process Marketing Strategy Determines Where What the ads should accomplish What media should be used advertising should appear Who should be the targets Current Regulatory Issues Affecting U.S. Advertisers Tobacco advertising Consumer Privacy Advertising to children ... - tailieumienphi.vn

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