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TOP MOBILE INTERNET TRENDS
Matt Murphy / Mary Meeker – 2/10/11 http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Copyright 2011. All rights reserved. Duplication or redistribution of this presentation are prohibited without prior written authorization.
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Mobile Trends – Rapid Growth + Disruption
1. Mobile Platforms Hit Critical Mass 2. Mobile is Global
3. Social Networking Accelerating Growth of Mobile 4. Time Shifting to Mobile Usage
5. Mobile Advertising – Growing Pains But Huge Promise 6. mCommerce – Changing Shopping Behavior
7. Emergence of Virtual Goods & In-App Commerce 8. Not All Platforms Are Created Equal
9. Change Will Accelerate, New Players Emerging Rapidly 10. Summary Trends to Watch
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MOBILE PLATFORMS HIT CRITICAL MASS
iPods Changed the Media Industry…iPhones Ramped Even Faster…iPad Growth Leaves its “Siblings” in the Dust
First 3 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad
16,000
iPad iPhone iPod 14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
0 1 2 3 Quarters After Launch
Source: Apple.
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iTunes Changed the Media Industry…App Store Growth Leaves it in the Dust
Cumulative Number of Downloads, iTunes Music / Video / Movie vs. Apps, First 10 Quarters
10
Apps iTunes
8
6
4
2
0
0 1 2 3 4 5 6 7 8 9 10 Quarters After Launch
Source: Apple.
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