Maximum Influence: The 12 Universal Laws of Power Persuasion

MaximumInfluence:The 12 UniversalLaws ofPower Persuasion byKurt W. Mortensen ISBN:0814472583 AMACOM © 2004 A refreshingdeparture fromthe same old worn-out techniques, this book willhelp youbetter persuade, motivate and influence people, so youachieve your goals and fulfillyour desires. Table ofContents MaximumInfluence--The 12 UniversalLaws ofPower Persuasion Foreword Introduction Ch apt er 1 Ch apt er 2 Ch apt er 3 Ch apt er 4 Ch apt er 5 Ch apt er 6 Ch apt er 7 Ch apt er 8 - The Power ofPersuasion - The Twelve UniversalLaws ofPower Persuasion - The Law ofDissonance--InternalPressure Is the Secret - The Law ofObligation--How to Get Anyone to Do a Favor for You - The Law ofConnectivity--Contagious Cooperation - The Law ofSocialValidation--The Art ofSocialPressure - The Law ofScarcity--Get Anyone to Take Immediate Action - The Law ofVerbalPackaging--The Leverage ofLanguage Ch apt er 9 Ch apt er 10 Ch apt er 11 Ch apt er 12 Ch apt er 13 Ch apt er 14 Ch apt er 15 - The Law ofContrast--How to Create Extra Value - The Law ofExpectations--The Impact ofSuggestion - The Law ofInvolvement--Create and AwakenCuriosity - The Law ofEsteem--How Praise Releases Energy - The Law ofAssociation--Create the Climate - The Law ofBalance--LogicalMind vs. EmotionalHeart - Your Pre-PersuasionChecklist--The Inside Secrets ofMaximumInfluence Epilogue Notes Index List ofSidebars Back Cover Do yourealize how muchyour professionalsuccess, your personalrelationships, your leadership potential, and your income depend onyour abilityto persuade, influence, and motivate other people? Whatever youwant to achieve, Maximum Influence willhelp make it happen. Persuasionexpert Kurt Mortensenhas combined years ofscientific researchwithrealworld studies ofpowerfulinfluence techniques inaction. These proventactics let you:  Read people instantly.  Have people trust and like youinstinctively.  Master persuasiontechniques that 99% ofpeople don’t evenknow exist.  And persuade anyone to give youalmost anything—anywhere, anytime! About the Author Kurt W. Motensenis one ofAmerica’s leadingauthorities onpersuasion, motivation, and influence. He offers his speaking, training, and consultingprograms worldwide, helpingthousands achieve unprecedented success inbusiness and personalendeavors. Maximum Influence--The 12 Universal Laws of Power Persuasion Kurt W. Mortensen AmericanManagement Association Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY10019. Tel.: 212-903-8316. Fax: 212-903-8083. Web site: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Mortensen, Kurt W. Maximum influence : the 12 universal laws of power persuasion / Kurt W. Mortensen.—1st ed. p. cm. Includes bibliographical references and index. ISBN 0-8144-7258-3 1. Persuasion (Psychology) 2. Influence (Psychology) 3. Success—Psychological aspects. I. Title. BF637.P4M67 2004 153.8[H11032]52—dc22 2004000847 Copyright 2004 Kurt W. Mortensen. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY10019. Printing Number 10 9 8 7 6 5 4 3 2 1 ... - tailieumienphi.vn