Lecture Strategic management - Chapter 12: Effective strategic leadership: Fostering corporate entrepreneurship and new venture creation
Lecture Strategic management - Chapter 12: Effective strategic leadership: Fostering corporate entrepreneurship and new venture creation
After studying this chapter, you should have a good understanding of: After reading this chapter, you should have a good understanding of the following learning objectives: The importance of implementing strategies and practices that foster innovation; the challenges and pitfalls of managing corporate innovation processes; how corporations use new venture teams, business incubators, and product champions to create an internal environment and culture that promote entrepreneurial development.