Lecture Patterns of entrepreneurship management (5/e) - Chapter 4: Customers, markets, competitors in a digital world
Lecture Patterns of entrepreneurship management (5/e) - Chapter 4: Customers, markets, competitors in a digital world
The contents of this chapter include all of the following: Customer/market analysis, evaluate the competition-sample evaluation, prepare the pricing plan, position the product or service, using the internet for market research.