Lecture Patterns of entrepreneurship management (5/e) - Chapter 2: The art of innovation - Developing ideas and business opportunities
Lecture Patterns of entrepreneurship management (5/e) - Chapter 2: The art of innovation - Developing ideas and business opportunities
The main contents of this chapter include all of the following: Why innovate? macro-economic trends types of innovation, framework, frameworks for innovation; making an idea an opportunity; evaluating the opportunity: questions, opportunity costs, framework.