Lecture Marketing research (12th edition) - Chapter 18: Hypothesis testing: Means and proportions
Lecture Marketing research (12th edition) - Chapter 18: Hypothesis testing: Means and proportions
Chapter 18 - Hypothesis testing: Means and proportions. In this chapter, the following content will be discussed: Testing hypothesis about a single mean, hypothesis testing about a single mean – step by step, relationship between confidence interval and hypothesis testing,...