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Copyright © 2006, The McGrawHill Companies, Inc. All rights reserved. 9 - 1
Chapter 9
Electronic Commerce Systems
Copyright © 2006, The McGrawHill Companies, Inc. All rights reserved. 9 - 2
Learning Objectives
1. Identify the major categories and trends of e-commerce applications.
2. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications.
Copyright © 2006, The McGrawHill Companies, Inc. All rights reserved. 9 - 3
Learning Objectives
3. Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce.
4. Identify and explain the business value of several types of e-commerce marketplaces.
5. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives.
Copyright © 2006, The McGrawHill Companies, Inc. All rights reserved. 9 - 4
What is Electronic Commerce?
• Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners.
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