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Copyright © 2006, The McGraw­Hill Companies, Inc. All rights reserved. 9 - 1 Chapter 9 Electronic Commerce Systems Copyright © 2006, The McGraw­Hill Companies, Inc. All rights reserved. 9 - 2 Learning Objectives 1. Identify the major categories and trends of e-commerce applications. 2. Identify the essential processes of an e-commerce system, and give examples of how they are implemented in e-commerce applications. Copyright © 2006, The McGraw­Hill Companies, Inc. All rights reserved. 9 - 3 Learning Objectives 3. Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce. 4. Identify and explain the business value of several types of e-commerce marketplaces. 5. Discuss the benefits and trade-offs of several e-commerce clicks and bricks alternatives. Copyright © 2006, The McGraw­Hill Companies, Inc. All rights reserved. 9 - 4 What is Electronic Commerce? • Electronic commerce encompasses the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on internetworked, global marketplaces of customers, with the support of a worldwide network of business partners. Copyright © 2006, The McGraw­Hill Companies, Inc. All rights reserved. 9 - 5 ... - tailieumienphi.vn
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