Lecture Management communication (3/e): Chapter 8 - Bell, Smith
Lecture Management communication (3/e): Chapter 8 - Bell, Smith
Chapter 8 - Persuasive messages. In this chapter, the following content will be discussed: Persuasion addresses the needs of the reader, types of persuasive letters, pattern for the S-A-L-E-S letter, getting readers to open and pay attention to direct-mail letters,...