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Total Quality Management
Learning outcomes
At the end of this lecture, students should be able to
Define quality and Total Quality management
Understand why manufacturers care about quality
Understand the Six Basic Concepts TQM
Why care about quality
increase productivity
expand market share
raise customer loyalty
enhance competitiveness of the firm
at a minimum, serve as a price of entry
Total Quality Management
The way of managing organization to achieve excellence
Total – everything
Quality – degree of excellence
Management – art, act or way of planning, organizing, directing and controlling to achieve certain goals
The Three Quality Gurus
Deming: the best known of the “early” pioneers, is credited with popularizing quality control in Japan in early 1950s.Today, he is regarded as a national hero in that country and is the father of the world famous Deming prize for quality.
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