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Chapter 9
e-Commerce Systems
McGrawHill/Irwin Copyright © 2013 by The McGrawHill Companies, Inc. All rights reserved.
Learning Objectives
Identify the major categories and trends of e-commerce applications.
Identify the essential processes of an e-commerce system, and give examples of how it is implemented in e-commerce applications.
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Learning Objectives
Identify and give examples of several key factors and Web store requirements needed to succeed in e-commerce.
Identify and explain the business value of several types of e-commerce marketplaces.
Discuss the benefits and trade0ffs of several e-commerce clicks-and-bricks alternatives.
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Section 1
E-Commerce Fundamentals
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I. Introduction to e-Commerce
Electronic Commerce – the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on networked global marketplaces; more than just buying and selling online
e-Commerce – the online exchange of value; more than just buying and selling on the Internet
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