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Chapter 15
Promotion
Strategies: Advertising
Chapter Outline
The Role of Advertising
Patterns of Advertising Expenditures Advertising and Regulations
Advertising Media
Chapter Outline
Standardized International Advertising - Three Schools of Thought
- Feasibility and Desirability
- Research and Empirical Evidence - A Decision-Making Framework
Global Advertising: True Geocentricity
Advertising Media
Television Radio
Newspaper Magazines Direct Mail Outdoor
Advertising Media
Internet
Screen (Cinema) Directories
Rural Media Stadium
Other Media
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