Xem mẫu

Chapter 10 Product Strategies: Basic Decisions & Product Planning Chapter Outline What Is a Product? New Product Development Market Segmentation Product Adoption Chapter Outline Theory of International Product Life Cycle ­ Stages and Characteristics ­ Validity of the IPLC ­ Marketing Strategies Product Standardization vs. Product Adaptation ­ Arguments ­ Arguments for Standardization for Adaptation Chapter Outline A Move Toward World Product: International or National Product? Marketing of Services ­ Importance of Services ­ Types of Services ­ The Economic and Legal Environment ­ Marketing Mix and Adaptation ­ Market Entry Strategies Product a bundle of utilities or satisfaction Bundling vs. unbundling ... - tailieumienphi.vn
nguon tai.lieu . vn