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History and Geography: The Foundations of Culture
Chapter 3
McGrawHill/Irwin Copyright © 2013 by The McGrawHill Companies, Inc. All rights reserved.
Learning Objectives
LO1 The importance of history and geography in understanding international markets
LO2 The effects of history on a country’s culture
LO3 How culture interprets events through its own eyes
LO4 How long-past U.S. international policies still affect customer attitudes
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History & Contemporary Behavior
• Historical events between nations influence business and history
• Any nation’s business and political culture is shaped by history
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Case in Point: Japan
• Why do the Japanese have such strong loyalty toward their companies?
• Why is a distribution system so difficult for an outsider to develop?
• Why are decisions made by consensus?
• Why are they loyal to family, to country, to company, and to social group?
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Manifest Destiny
• Manifest Destiny and Monroe Doctrine were the basis of U.S. foreign policy in the 19th and 20th centuries
• Manifest Destiny meant that Americans were a chosen people ordained by God to create a model society. It referred to the territorial expansion of the United States from the Atlantic to the Pacific
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