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History and Geography: The Foundations of Culture Chapter 3 McGraw­Hill/Irwin Copyright © 2013 by The McGraw­Hill Companies, Inc. All rights reserved. Learning Objectives LO1 The importance of history and geography in understanding international markets LO2 The effects of history on a country’s culture LO3 How culture interprets events through its own eyes LO4 How long-past U.S. international policies still affect customer attitudes abroad 3­2 History & Contemporary Behavior • Historical events between nations influence business and history • Any nation’s business and political culture is shaped by history 3­3 Case in Point: Japan • Why do the Japanese have such strong loyalty toward their companies? • Why is a distribution system so difficult for an outsider to develop? • Why are decisions made by consensus? • Why are they loyal to family, to country, to company, and to social group? 3­4 Manifest Destiny • Manifest Destiny and Monroe Doctrine were the basis of U.S. foreign policy in the 19th and 20th centuries • Manifest Destiny meant that Americans were a chosen people ordained by God to create a model society. It referred to the territorial expansion of the United States from the Atlantic to the Pacific 3­5 ... - tailieumienphi.vn
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