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CHAPTER EIGHT ENTERPRISE APPLICATIONS Business Communications Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education. CHAPTER OVERVIEW SECTION 8.1 – Enterprise Systems and Supply Chain Management – Building a Connected Corporation Through Integrations – Supply Chain Management – The Benefits of SCM – The Challenges of SCM – The Future of SCM 8­2 CHAPTER OVERVIEW SECTION 8.2 – Customer Relationship Management and Enterprise Resource Planning – Customer Relationship Management – The Benefits of CRM – The challenges of CRM – The Future of CRM – Enterprise Resource Planning – The Benefits of ERP – The challenges of ERP – The Future of Enterprise Systems, Integrating SCM, CRM, and ERP 8­3 SECTION 8.1 ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT 8­4 LEARNING OUTCOMES 1. Explain integrations and the role they play in connecting a corporation 2. Describe supply chain management along with its associated benefits and challenges 8­5 ... - tailieumienphi.vn
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