Lecture Hotel management and operations (5th Edition): Chapter 7.4 - Michael J. O'Fallon, Denney G. Rutherford
Lecture Hotel management and operations (5th Edition): Chapter 7.4 - Michael J. O'Fallon, Denney G. Rutherford
The first step in a yield management program is to determine who is the best customer. The best customers are: The ones who can spend the most money at your property purchasing profitable items, the ones who receive the greatest benefit from your services.