Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 5
Lecture Global marketing: Contemporary theory, practice, and cases – Chapter 5
Chapter 5 - Integrating global, regional, and national markets. After reading the material in this chapter, you should be able to: Regionalism or globalism? Regional economic blocs, free trade areas, customs unions, common markets, political union, major trade arrangements, fair trade, emerging markets.