Lecture Financial reporting and analysis (6/e) - Chapter 5: Essentials of financial statement analysis
Lecture Financial reporting and analysis (6/e) - Chapter 5: Essentials of financial statement analysis
Chapter 5 - Essentials of financial statement analysis. In this chapter you will learn: How cause of change analysis and common-size and trend statements illuminate financial statement patterns and shed light on business activities, how competitive forces and business strategies affect firms’ financial statements, how return on assets (ROA) is used to evaluate profitability, how return on equity (ROCE) can be used to assess the effect of financial leverage on profitability,...